If you've made the decision to open up a small motel business on your property, you need to consider several factors to help you succeed in the long run. A solid business plan and smart organisation can take you a long way, so follow these tips before you decide to start a motel business.
Find A Way To Stand Out From Others In Your Area
Research is key to helping you stand out from competitors in your area. For example, do other motels offer only a bed for the night? Perhaps you can add more value by including breakfast in the morning. Many people find it hard to head elsewhere for breakfast and may choose your motel because of the added value it offers every morning. Similarly, if other motels in you area charge for WiFi, you could perhaps incentivize guests by offering complimentary in-room internet service.
The idea of standing out is to offer guests something that the others don't have at the moment. Good market research will help you identify gaps in the sector, allowing you to address them for long-term success. Motel accommodations with a variety of amenities is always a good idea.
Identify Your Target Market
Before opening up a motel, take the time to consider who you will be catering to. This will help you develop marketing campaigns directed at the right audience. For example, motel guests typically tend to stay for a short duration and are usually passers-by from one place to another. They will usually have their own transport, which means that you will need to develop parking facilities for every room. Take the time to consider the type of guests who you expect to your motel so that you can develop effective communication strategies to reach out to them.
Consider Your Guest Management Plans
With the online world so popular these days, bad reviews can kill a business before it even takes off. Before you start any motel business, take the time to consider how you intend to manage your guests. For example, can you add some personal touches to the guest rooms, along with some information on nearby attractions? Assign staff to clean rooms on a regular basis and take the time to get to know your guests so that they feel comfortable and welcome in your motel. These small but thoughtful touches can enhance the guest experience, which can result in good reviews and ultimately more visitors.
Follow these attentive considerations before you decide to open up a small motel business.